Pay for humans. Not bots. Not consent banners. Not guesswork.

A human event is any interaction from a real visitor: pageviews, clicks, conversions, form submissions, add-to-cart actions, newsletter signups. AI agent traffic and traditional bots are excluded from your event count — they're tracked separately and don't count toward your limit.

AI agents (ChatGPT, Claude, Perplexity) represent a new category of traffic that you need visibility into. We track them for free because understanding who reads your content with AI is a strategic advantage, not a cost center.

Your tracking never stops. We never block, throttle, or sample your data — that would defeat the purpose of complete analytics. At 80% usage you get an informational email (no action needed). At 100% a badge appears in your dashboard. If you exceed your limit for 2+ consecutive months, your plan automatically upgrades at your next billing cycle. One month of overage per year is free — seasonal spikes don't trigger anything.

You'll always receive an email before any plan change takes effect. Auto-upgrades only happen after 2+ consecutive months above 120% of your limit, and they apply at the start of your next billing cycle — never mid-cycle. Annual plan customers are only adjusted at renewal. We will never upgrade you based on a single spike month.

Yes — and we'll actually suggest it. If your usage drops below 50% of your plan limit for 3+ months, we'll proactively email you with a one-click option to move to a smaller plan. If you do nothing, nothing changes. We'd rather you pay for what you use.

Yes. Core analytics, conversion tracking, LENS AI, monitoring, API, MCP Server, and BigQuery export are included in every plan starting from Growth. The only differences between plans are event volume, governance features (RBAC, SSO), support level, and Agent AI Analytics (available from Scale). You never hit a feature wall.

Yes. Switch to annual billing at any time to get 2 months free. Annual commitments are billed upfront. If you switch from monthly to annual, the change applies at your next billing cycle.

Yes. Every plan includes a 14-day free trial with full access to all features. No credit card required. You'll see your real data within minutes of installing our script.

Every plan includes unlimited websites and unlimited team members. No per-seat charges, no per-domain charges. Add your entire team and all your domains from day one.

Yes, significantly. Because we track without cookies or consent banners, we capture visitors that GA4 never sees — typically 40-90% more traffic depending on your consent rejection rate. Keep this in mind when estimating your plan: if GA4 shows you 100K sessions/month, your real traffic may be 170K-300K sessions, generating roughly 4-6 events per session.

No. We don't do per-event overage billing. Your plan has a clear limit, and if you consistently grow beyond it, you move to the next plan at a fixed price. No surprise line items, no variable invoices, no calculator needed.

Annual plans are protected for the full contract period. If your traffic grows mid-year, we absorb the overage until your renewal date. At renewal, we'll recommend the plan that fits your current usage. You'll never receive an unexpected invoice mid-contract.